Why Global Brands Are Choosing Maison Garden for Their Brand Activations.
From Glassons's first Singapore pop-up to Dom Pérignon, Sisley Paris, and Roku Gin — here's what makes The Canvas the most distinctive event and activation space at Dempsey Hill.
Something has shifted in how brands approach events in Singapore. The conventional hotel ballroom, the rented gallery space, the marquee tent in a mall carpark — they still exist, but the most memorable brand moments happening in the city right now are taking place in settings that were chosen with intention. Settings where the space itself contributes to the story the brand is trying to tell.
At Maison Garden, we've watched this shift play out in our own bookings. In the year since opening, The Canvas — our private event space at 13 Dempsey Road — has hosted brand activations, product launches, corporate workshops, and private celebrations for clients ranging from heritage luxury houses to some of the most-followed fashion labels in the Southern Hemisphere. The thread connecting all of them: a search for a venue that doesn't just contain an event, but genuinely elevates it.
This is an account of what's happened at The Canvas so far — and an honest explanation of why we believe the botanical sanctuary setting at Dempsey Hill is one of the most underutilised brand event assets in Singapore.
Glassons Chose Singapore — And They Chose Maison Garden
On 23 May 2026, Glassons — one of New Zealand and Australia's largest womenswear brands, with over a million customers across ANZ — held their first-ever Singapore event. They called it Glassons Garden. They held it at Maison Garden.
Glassons came to Singapore to launch OASIS, their Resort Collection — a range of warmer-weather pieces designed around natural, sun-drenched environments. They needed a venue that could provide the backdrop of that world: a location that was inherently warm, botanical, and beautiful without additional set design. They found it at Maison Garden.
The event featured guests trying and styling pieces from the OASIS collection before its public release. Maison Garden provided made-to-order florals and Garden Sodas; aura readings were arranged as an activation layer. Attendees had access to exclusive event-only shopping rewards, with the collection available to purchase via Glassons' Singapore online store with direct shipping. The entire experience was designed around the name: Garden. The venue was the creative concept.
What's instructive about the Glassons activation is the naming decision. They didn't call it the Glassons Singapore Pop-Up. They called it Glassons Garden — borrowing the setting's identity as their own event concept. That's not a coincidence. It reflects exactly the kind of venue-led creative thinking that increasingly drives brand event choices in Singapore's competitive activation landscape.
"The kind of place that makes you want to hang out a little longer, whether you're here for coffee, flowers, or just a moment of peace. It's thoughtfully curated but not fussy. Stylish in its own way, but still comfortable." — Angeline Pang, Founder, Maison Garden & The Florte · Harper's Bazaar Singapore
A Space That Has Already Hosted the World's Great Brands
Glassons is the most recent brand to activate at Maison Garden. They are not the first. Since the space opened in 2025, The Canvas and the wider Maison Garden grounds have hosted a growing portfolio of brand events that spans luxury, lifestyle, beauty, and spirits:
The collaboration between Dom Pérignon and Takashi Murakami — one of the most culturally significant luxury brand partnerships of the decade — chose Maison Garden as its Singapore activation venue. The floral and botanical identity of the space provided a natural visual language for a campaign where art, nature, and luxury intersect. The event brought together Singapore's luxury and art communities in a setting that could absorb the visual richness of the Murakami aesthetic without competing with it.
Sisley Paris, the independent French luxury skincare house, hosted a Singapore product activation at Maison Garden. Sisley's brand positioning — premium, botanical, rooted in nature and science — found a natural counterpart in a venue built around living flowers and intentional living. The botanical context allowed Sisley's plant-derived ingredient story to be told with the setting as a supporting character rather than a neutral backdrop.
Roku Gin — Suntory's premium Japanese craft gin, named for its six botanical ingredients — activated at Maison Garden as part of its Singapore brand experience programme. For a gin whose entire brand identity is rooted in Japanese botanical culture (sakura, yuzu, sencha, gyokuro, sansho, and shiso), an activation venue built around a walk-in flower market and botanical drinks menu was a considered choice. The setting allowed the gin's ingredient story to be told sensorially, not just verbally.
What Makes The Canvas Different from Every Other Event Space in Singapore
Singapore has no shortage of event spaces. The island has hundreds of function rooms, restaurant buyouts, hotel ballrooms, and gallery hires available at any price point and size. So why are these particular brands — Glassons, Dom Pérignon, Sisley, Roku — choosing Maison Garden?
The answer lies in something most event spaces in Singapore cannot offer: a setting that is inherently, genuinely botanical, not manufactured to appear that way.
The Right Event for The Canvas — What Works Best
Why Dempsey Hill Has Become Singapore's Most Coveted Event Address
Dempsey Hill has always been distinctive. The transformation of a former British army barracks into a leisure and dining enclave — while preserving the colonial architecture, the century-old trees, and the sense of remove from the city — created something Singapore's event scene had been quietly looking for: a genuinely beautiful outdoor campus where events can breathe.
The area's other event venues confirm the appetite. The Dempsey Project hosts corporate events for up to 180 standing. Chopsuey Cafe offers full venue buyout for up to 120. TINTO's Spanish veranda handles corporate dinners elegantly. And PS.Cafe's Chopsuey operation brings established F&B credentials to private event hosting.
What Maison Garden's The Canvas adds to this ecosystem is a category that didn't previously exist in Dempsey Hill: a dedicated experiential event space where the botanical identity is the product, not the backdrop. Every other event space at Dempsey is primarily a restaurant or dining venue that can be hired for private events. The Canvas was designed as an event space first — with the full Maison Garden experience (Conservatory, florists, in-house catering, workshops) as its native toolkit.
"Maison Garden is a botanical destination at Dempsey — The Canvas is a private event space for intimate dinners, brand activations, workshops, and celebrations. The venue has hosted activations for Dom Pérignon × Takashi Murakami, Sisley Paris, and Roku Gin." — TripAdvisor listing, Maison Garden · 2026
For brands, the calculus is straightforward. Singapore is one of the most competitive brand event markets in Southeast Asia — every major international label passes through, and the bar for standout activations is high. In that context, a venue that brings its own genuine identity — a working flower market, a heritage colonial building, The Florte's floristry expertise, and a setting that makes guests feel like they've arrived somewhere special — is not just a location. It's a brand asset.
Practical Details — Booking The Canvas at Maison Garden
13 Dempsey Road, #01-06
Singapore 249674
Corporate team bonding
Private celebrations · Workshops
F&B catering (The Slow House)
Workshop facilitation
+65 9058 5158
Mon–Fri, 10am–6pm
Grab/Taxi to 13 Dempsey Road
Shuttle from Holland V MRT
Workshops & private events: 2–4 weeks
Corporate enquiries handled within 48hr
Recent Articles
